Hi, I'mWanjiru Wayuadigital marketing specialist
I live at the intersection of strategy, creativity, and culture. I don't just post content; I build ideas that move people — from campaign strategy and influencer marketing to the kind of storytelling that gets a brand talked about at the bar, on group chats, and all over social media. If it involves turning a brand into something people actually care about, that's my playground.
— hi, that's me!
marketing that actually feels like something.
I'm all about creating meaningful digital experiences that connect brands with people. Over the years, I've helped build culturally relevant campaigns across lifestyle, FMCG, finance, and entertainment — turning insights into ideas that spark conversations and drive results.
My work blends strategy, content, community building, influencer marketing, and digital culture to create campaigns that don't just capture attention — they build lasting brand affinity.
I've had the opportunity to work with brands such as NCBA Group, Smirnoff, Tusker Lager, and ambitious businesses making their mark in the Kenyan market — helping each tell their story in ways that feel authentic, engaging, and impactful.
"Turning insights intoideas that spark conversations."
what I bringto the table.
Strategy
- Content Strategy
- Campaign Planning
- Trend Research
- Community Management
- Competitor Analysis
Influencer Marketing
- Influencer Sourcing
- Creator Briefs
- Campaign Coordination
- Reporting
Content Creation
- Copywriting
- Content Calendars
- Short-form Video Ideation
- Creative Moodboarding
Tools
- Canva
- Meta Business Suite
- CapCut
- Sprinklr
- Hootsuite
- Brandwatch
my work.
A mix of campaigns, launches, and story-driven series. Click any card to peek inside.
content in the wild.
Real posts, live on the feed. A peek at captions, visuals, and copy I've written and shipped for brands.
embeds render on the live site — they may appear blank inside preview iframes
watch me create.
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